I’ve met a whole lot of agile coaches who seem to think highly of themselves (at the expense of the poor ignorant masses).
Let me tell you, if you walk into the room and you think you’re the smartest one there, most likely you aren’t.
The companies you engage with do so with the thought that you are there to bring the best out of their people and to do that you need to respect where they are coming from.
They have spent entire careers living within the constraints of antiquated processes and thinking.
Approach coaching with humility and respect, and you will be amazed at what you can do.